You can identify your customers’ purchasing habits and tailor your social ads to their buying behavior with customized offers. Easy access to the data dashboard and marketing effectiveness reports for WeChat campaigns. With WeChat integrated into your CRM, regardless of where your customers are talking about your business, you can quickly respond to them on WeChat.ĭata measurement and reporting. WeChat acts as a direct communication channel for brands to track customer’s feedback, mentions of brand, and complaints consistently. We can then leverage use to personalize the user experience. Based on the data collected from other platforms, a user is tagged and segmented before even entering your new channel. Targeted messaging based on user interests. This data can be synced with existing CRM to create a 360 degree view of each customer. WeChat provides invaluable data for businesses - the rich content (text, video, audio) users sent to your OA, the banners users clicked on, payment scenarios, and QR code tracking. (enterprise CRM, e-commerce sites like JD, video hosting sites like Douyin).Ĭreate multi-dimensional customer profiles. CRM, Social CRM and WeChat CRM WeChat CRM Super PowersĪ data hub to centralize data from various platforms. WeChat CRM is a kind of Social CRM with a particular focus on the WeChat platform. The idea is for businesses to build a more direct and personal relationship with customers by following them on social media and to react accordingly.Īt the core of Social CRM is customer engagement, which means a more personal marketing approach and quicker customer support. Social CRM (also known as “SCRM”) is the integration of social media platforms and social media technologies with CRM platforms. There are many types of CRMs Analytics CRMs, E-commerce CRMs, Collaborative CRMs, Social CRMs… Each serving a different purpose. It links up customer information from various sources to increase retention and ultimately drive sales growth. How to acquire/update customer data through customer service?ĬRM (Customer relationship management) is an approach to manage a company’s interaction with current and potential customers.How to provide customer service through WeChat?.How can I integrate WeChat into our enterprise CRM?.What’s a Social CRM? What’s a WeChat CRM?.Some frequently asked questions on WeChat CRM and Customer Service If you’ve missed it, we previously talked about WeChat open platform, user data or authorization. Have another topic or question you’d like us to write about? Get in touch. We focus on topics such as User Data, Customer Service, CRM, Payment, Data Security, Data Analytics, and Personalization. Our “WeChat for Dummies” series tries to answer some of the most frequently asked questions we receive about WeChat from our clients and partners.
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